Drove revenue growth at 20% CAGR
Business Type: Leading medical device company
- Opportunity:
- Global leader in hearing implants was establishing South Asia operations
- Great opportunity to serve South Asia and build on a potential market size of $100M p.a.
- Action:
- Built deep business knowledge by working on field with Sales team
- Build deep understanding of government tenders + institutional sales
- Imparted trainings to sales teams to share business knowledge + develop them
- Laid down ambitious market growth + market share targets via 1-3 year business plans
- Structured pay + commission structures to match growth ambitions
- Fostered trust + built achievement visibility via weekly sales reports and transparent, data-driven communication in weekly and monthly meetings
- Impact:
- Company grew revenue at 20% CAGR for over 12 years
- Market share over 50% on sustained basis